AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps on iOS in the Middle East: Q2 2023 Performance
Discover the performance trends of the top 5 beauty retail apps on iOS in the Middle East during Q2 2023, highlighting weekly downloads and active users.
The second quarter of 2023 saw notable activity among the top 5 beauty retail apps on the iOS platform in the Middle East. Here’s a detailed look at the performance trends in terms of weekly downloads and active users for these apps.
Nice one | نايس ون experienced an interesting fluctuation in weekly downloads, starting strong with around 44K in late March and peaking at 48.7K in mid-April. However, downloads saw a decline through May, hitting a low at approximately 11.8K, before recovering to around 26.6K by mid-June. Weekly active users followed a similar pattern, beginning at 151.9K and dipping to 95.5K in early May, then climbing back to 122.2K by mid-June.
Sephora KSA: Beauty, Makeup showed a decline in weekly downloads from 36.3K at the end of March to 6.5K by the end of June. The app’s active user base also decreased from 63.3K to around 39.4K over the same period, with some fluctuations in between.
باث&بودي وركس saw a steady performance in weekly downloads, starting at 8.8K in late March, and peaking at 13.5K by mid-June. Weekly active users also showed a positive trend, rising from 42.3K to 48K by the end of June, with noticeable peaks in mid-June.
Golden Scent قولدن سنت had a varied download trend, beginning at 17.3K in late March, peaking at 21.4K in early April, and then gradually declining to around 4.6K by the end of June. Active users mirrored this trend, starting at 33.8K and dropping to 17.6K by the end of the quarter.
Sephora UAE: Beauty,Make up maintained a relatively consistent download rate, with figures around 8.3K in late March, peaking at 9.9K in late May, and then slightly declining to 4.9K by late June. Active users saw slight fluctuations, beginning at 29.8K and ending at 30.1K by the end of June, with a peak of 34.3K in late May.
These insights into the performance of top beauty retail apps in the Middle East on the iOS platform during Q2 2023 are based on data from Sensor Tower. For more detailed analytics and deeper insights, visit Sensor Tower.
